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Our clients come to us with opportunities and issues. Sometimes these are just opposite sides of the same coin—your opportunity can become your competitor's problem and vice versa.
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A Full Service research and consulting firm,
We have experience and expertise across a wide range of strategies, tactics, and information to enhance the profitability of your marketing programs:
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Image and Awareness
Sales Force Effectiveness
Product (Services) Innovations
Channel Management and Strategy
Actionable Customer Satisfaction Loyalty
Marketing Evaluation of M&A Opportunities
Competitor Assessment and Strategies
Pricing and Channel Compensation
Marketing Collateral Effectiveness
Market Opportunity Assessment
Direct Sales Programs
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| Competitive Advantage--It's Strategy |
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BranMark assignments deliver:
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A thorough assessment of your present market position, in light of the need or opportunity facing your organization
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A recommended solution, directly supported by information from your customers, prospects, resellers, and competitors
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And, most important to many of our clients, actionable marketing programs which can be quickly implemented
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| BREADTH OF RESEARCH EXPERTISE AND METHODOLOGIES |
BranMark provides both consulting and research services using a variety of market research methodologies to gather marketplace information.
Database and Internet Searches » These secondary sources are used at the beginning of most projects to identify industry trends, find specific facts/figures about a market, develop a preliminary competitor profile, find end-users who are cited as willing to try leading edge technologies, and generate lists/directories of target respondents to interview.
Web Surveys » Now as effective for b2b as the more traditional b2c markets. We can use your own customer and prospect lists or source national lists/panels specific to: behavior, brand, purchase history, demographics, or any other dimension which inexpensively gets us to your target audience. Social media have also begun to be effective sources for simple, hard-to-find segments, but not suited to obtaining difficult or sensitive information.
Focus Groups » We have twenty years of experience moderating focus groups. Focus groups are a very important research methodology in situations where the respondents need to look at, touch, or try out a physical object. Clients appreciate that our in-depth knowledge of their market enables us to redirect the conversation as new/interesting topics are presented during the group sessions.
Software Based Research Methodologies » BranMark clients recognize that customer segmentation has become a necessary tool of marketing. To identify groups of users with similar needs of manufacturers and their distribution channels, we use a variety of cluster analysis and conjoint analysis.
Short, Targeted Phone Surveys » In some situations 5-10 minute phone interviews are the best methodology. There are several situations where this occurs: when the client has very precise questions, such as a simple need to quantify a market size through talking to a very large and diverse population, or when we need to screen through a very large group to find a few qualifying respondents. BranMark is equipped to do short, targeting telephone research at competitive price with other market research firms on a global basis.
In-depth Telephone Interviews » This methodology produces extensive information both qualitative and quantitative from users, channels, competitors, and benchmark companies in 30-minute to 2-hour long conversations. Such interviews are accomplished by our experienced and highly trained staff. For busy and high level respondents, this approach is both cost effective and reliable.
In-Home, In-Office, and In-Store Ethnography » In some situations it's no longer sufficient to gather insights and information by phone. Observing the customer or prospect using your product or service leads to revelations that don't present themselves in more traditional research methods.
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